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September 2015 - AMF Direct LLC

Content Building: A Step Towards Gaining More Traffic

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Content BuildingWhat is Content Building?

Content building refers to the process of adding creative writing, pictorial representation or other kinds of visual content to your site or business. If you are an online shop, content building means adding descriptions of products and creating blogs for forums. However, if you are an online magazine, content building for you would be adding news stories and articles with pictures or videos.

How to Build Content

Written content accompanied by pictorial representation is the most common method of content building. For this, you need to decide on what to write about and come up with a format for the same. You must make it a point to check if your article is unique compared to others. There will be a lot of articles on the same subject, but only uniqueness will make your article standout. You can go through a number of other similar articles to understand better and check what kind of ideas have already been used. This way you can make sure to not repeat the same information as others. Readers like it when a site is fresh and not clichéd.

You can hire content developers and content writers through online portals to get the job done. If you want to check for quality, all that you need to do is go through the content and check for plagiarism. Otherwise, you can also include guest posts to your site. This will guarantee traffic to your site.

How to Benefit from Content

Once you have built content for your website you are sure to get responses for your content or business if it has a lot of views. For this purpose, you must advertise your site either through blog posts or social media marketing. Setting up ads in your site can generate revenue for your site no matter how old the post is.

One of the easiest ways to do this is through Google Adsense, which is for showcasing ads on your site. Signing up for affiliate programs is another way to generate passive income. These programs will generate decent amounts of income if you have enough content and satisfying views. For this, you must make sure that your content is of high quality and provides the readers with what they want.

Content Building for Business

Content building for business establishes an online portfolio. You clients are more likely to check online about your business. Wouldn’t it be nice to present them with a good website?

While building content for your business, you must add your past experiences and clientele and any other possible credits that your business holds. Content building is similar to an office; except for it is a digital one. Your website is what your business is about. So it might as well be good and vibrant.

Branding – An Important Step Towards Establishing a Successful Business

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DuraWare BrandingBranding is a lot different from marketing. While marketing provides details about your products and encourages users to buy them, branding portrays a product as the only solution for a problem. This is where the product name and its brand’s power come into play.

How to establish your brand through advertising

Establishing your brand image through advertising is only possible when a great deal of honesty is involved. Honesty about your product increases the credibility with your audience towards your brand. This in turn encourages them to buy products from your brand, just because it’s your brand. A fine example for branding would be the products of Apple Inc. Individuals go for their products mainly because of the brand.

Developing your brand image can take a lot of time or very little, depending on the target audience. If you convince your audience that your brand is always available in case of queries and handles them with the best solutions, then you’ve already made your way through successful branding. A majority of firms do not have proper customer care, which are negative marks according to users who need them.

In your ads, bring true testimonies about your products by users who are happy with the product. Assurance and reassurance is one way to gain the trust of your target audiences. Another thing one should remember is that, almost all products have reviews and comments on the internet. So it is advisable that you have a blog or a forum for each of your products and provide timely advice to your customers who need it.

Why is branding important?

Branding is highly important if you want to remain consistent with your business in the long run. Marketing and advertising heavily are mandatory if your brand is new. After your products have earned recognition and have gained the attraction of the audience, you need to work on retaining your customers. That is, you need to make sure that your customers are always yours and do not go for identical products from other brands.

This process will be a lot easier if you have established your brand among the target audience. An established brand is easier to advertise for. The brand has to work towards improving the products and can focus less on gaining customers. Reputation will spread by word of mouth and you will be gaining more customers with each of your product though your advertising techniques are simple, only when you have established your brand.

Four Proven Lead Generation Tips

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Lead GenerationThe failure of an integrated marketing campaign often lies within the lead generation strategy that has been implemented. Optimizing landing pages, testing content, and all of the other tips that you see today are worthwhile, but lead generation today must go to the next level. Here’s how you can make that happen.

#1 Use Different Offers
Organizations tend to use one basic offer for all leads. The goal is to create a “sales funnel” so that eventually a customer is created. Instead of forcing everyone into just one offer, consider creating a unique offer for each buying stage.

#2 Validate with Evidence
Eventually leads must give an organization personal information. They want to know a company isn’t going to sell their data to the highest bidder. Any security certificates, testimonials, and accreditation that an organization has earned should be included to set the mind of a prospect at ease.

#3 Continue the Journey
When a prospect clicks on a call to action, what should happen? Many would say the lead should go to a home page, a shopping cart, or checkout page. Continue their journey instead by sending leads to a targeted landing page that further reinforces the value proposition that generated the click in the first place. This will enhance the chance of a conversion.

#4 Let the Leads Do the Work
Today’s leads are internet savvy. There’s a good chance they’ve already researched an organization before contacting it. Give these leads the chance to continue with their research with targeted information and links that lets them see real results and feedback. By the time they are done, they may be ready to become a customer.

Above all else, keep testing everything. Refresh content from time to time so it doesn’t feel stale or outdated. When content is so good that people will want to share it with others, then lead generation becomes easy because prospects will create more prospects.

An integrated plan which includes direct marketing, email marketing, and lead generation techniques can give any organization of any size in any industry an opportunity to capture a larger market share. Get started today and we think you’ll agree that direct marketing is far from an old-fashioned practice.

Mobile Marketing – An Increasing Platform for Marketers

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Mobile MarketingMarketers these days are looking forward to more methods of developing their marketing strategies and it has worked most of the time, thanks to digitization. One of the newest and most commonly used methods of marketing is mobile marketing. With the number of smart phone users increasing day by day, mobile marketing has become an easier way of targeting audiences.

How it happens

Mobile marketing is similar to digital marketing. In fact, it can also be included under digital marketing. The idea however is, using the help of digital platforms to advertise and market a product. Have you ever noticed the ads that appear in certain apps and games? Ever wondered why an online shopping website was sending you discounts and coupon codes via SMS? They are all part of mobile marketing.

Pros of Mobile Marketing

  • It is instant: Since most of us are clinging to our mobile phones more tightly than our lives, it is guaranteed that we are always open to notifications. This is advantageous for advertisers since their sole aim is to get the message conveyed as soon as possible.
  • Responses are higher: Attaching a link to your product website or giving out the phone number along with your SMS will make it easy for the buyer to contact the advertiser in order to buy the product.
  • Easy to design: It is a well known fact that designing an ad campaign for desktop browser is harder than doing the same for a mobile platform. Mobile ads are easier to create and it is more preferred because the use of desktops and laptops for browsing has decreased considerably since the increase in the usage of smart phones. Ads that are designed for mobile screen sizes are not only cost cutting but also easy to design.
  • Analyzing success: Analyzing success of the ad campaign is easier. You can track the response of the ads easily and that gives you room to decide if you need to proceed with existing methods of advertising or change your methods.
  • Mobile payment options: They add to the buying quotient. Smart phones and finance options available through the internet make it easier to sell your product. Including a “buy now.” option makes it easier for the audience to understand that your product is available instantly.
  • Apps and Games: One-liners that appear at any part of the screen attract users and increase the chances of advertising your product. They are more likely to view your ad if it is catchy or the offer is too good.
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